Privacy Policy

INFORMATION WE COLLECT

Altum Black collects personal information (“Personal Information”) that can be used to identify individuals when you interact with our websites or communicate with us. This information generally falls into the following categories, which may be combined for the purposes described in this Privacy Policy. We may also provide additional disclosures about the collection and processing of Personal Information. These disclosures may supplement this policy or clarify our processing practices.

INFORMATION YOU PROVIDE VOLUNTARILY

When you interact with our websites (e.g., registering, requesting demos, subscribing to blogs, or contacting us).
When you subscribe to marketing communications, participate in sales promotions, or engage with us on social media.
When you sign up for or attend Altum Black events or webinars.
When you interact with our sales team (e.g., phone calls or email correspondence).
In these instances, we may collect contact details (name, email, phone number, etc.), professional details (job title, employer), and any other Personal Information you choose to share.

INFORMATION WE COLLECT AUTOMATICALLY

We may collect information from your device when you visit our websites, such as IP address, browser type, traffic data, and website usage patterns.
This helps us understand user behavior, improve our content, and tailor your experience.
Some of this information is collected through cookies and other tracking technologies, as outlined in the "Cookies" section below.

INFORMATION FROM THIRD PARTIES

We may receive Personal Information from third-party sources, such as public databases, social media, and advertising partners. This information could include contact details or professional data, which we may use for marketing or other purposes outlined in this policy.

HOW WE USE INFORMATION

We use the information you provide or that we collect for various purposes, including but not limited to:

Communicating with you and fulfilling requests for information.
Meeting our contractual obligations.
Ensuring website security.
Conducting internal business functions, such as quality control and staff training.
Analyzing trends and improving our products, services, and user experience.
For marketing purposes, including sending updates about Altum Black’s products and services.
We may also use third-party services and machine learning technologies to:
- Improve business performance.
- Tailor our services to your needs.
- Enhance customer support and experience.

WHO WE SHARE INFORMATION WITH

We may share your Personal Information with the following:

Group companies: Companies owned or operated by Altum Black.
Third-party service providers: These partners provide services to us and may access your Personal Information solely for that purpose.
Legal bodies: Where required by law or for the protection of legal rights.
Potential buyers: In case of corporate mergers or acquisitions.
Business partners: If you’ve participated in joint marketing activities or events with a partner.
With your consent: If you’ve given us permission to share your information for promotional purposes.

LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

The legal basis for collecting and using your Personal Information will depend on your country of residence and the context in which we collect it. We typically rely on:

Consent: Where you have given explicit permission.
Contractual necessity: Where we need the data to fulfill a contract.
Legitimate business interests: For activities such as business-to-business marketing and fraud prevention.

We use cookies and similar tracking technologies to collect Personal Information for the purposes of enhancing user experience and delivering interest-based advertising.

EMAIL AND DIRECT MARKETING COMMUNICATIONS

With your consent or based on legitimate interests, we may use your contact information to send you promotional emails. You may opt out at any time by following the instructions in our emails or contacting us directly. However, opting out may limit your ability to fully benefit from our services.

SECURITY

We take appropriate technical and organizational measures to protect your Personal Information from unauthorized access or disclosure.

HANGES TO THIS PRIVACY POLICY

We may update this policy to reflect changes in our practices, legal requirements, or technology. Any updates will be communicated as appropriate.

YOUR DATA RIGHTS

Depending on your location, you may have rights regarding your Personal Information, such as:

Accessing, correcting, or deleting your Personal Information.
Opting out of marketing communications.
Withdrawing consent for data processing.
Requesting data portability, where applicable.

DATA RETENTION

We retain Personal Information for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

INTERNATIONAL TRANSFERS

Your Personal Information may be transferred to countries with different data protection laws. We have implemented appropriate safeguards to ensure your data remains protected.