99
%
Of retailers are blindfolded on the inherent interaction between supply chain, pricing, and marketing decisions which is forcing them to see and solve these components separately, with no holistic view of their actual impact on Revenue KPIs and Margin.
Maximize margins and optimize your revenue by strategically identifying the right balance between the price of your products, ad spend to promote them, and inventory to hold.
Margin Management
Instead of viewing pricing, marketing, and inventory issues separately and assuming that decisions to improve each individually will be optimal for margins, Altum Black provides a tool to simultaneously manage strategies for all three.
Our margin management tool helps you avoid common mistakes such as equating higher margins with higher quantities sold or increased revenue, remove sales bias, and remove non-strategic incentives, all of which eventually reduce margin leaks.
Revenue Maximization
Maximizing revenue requires finding the right balance between key aspects of your business including pricing, marketing strategy, and inventory levels. For instance, when inventory is low, raising prices can help prevent stock from being depleted too quickly, which would otherwise be akin to liquidating assets if prices stay low. Another example is during active marketing campaigns, where increased traffic from advertising can justify higher prices. In such cases, keeping prices low while investing heavily in marketing may be unnecessary, as sales are driven by increased visibility rather than lower prices.
Pricing and Promo
Pricing is the only retail component with a direct 1:1 impact on revenue and even a greater than 1:1 impact on margins.
Altum Black helps you choose pricing and promotional strategies that are aligned with your marketing decisions and inventory status, enabling maximization of margins and optimization of revenue.
Marketing
Altum Black helps retailers connect marketing decisions with pricing and inventory status. Our interactive decision-making approach protects retailers from scenarios where locally optimized marketing decisions could compromise healthy margins, such as overspending on marketing while offering lower prices, and running a marketing campaign on products with low stock.
Inventory
Inventory is the core of retail operations. No matter how low the pricing or how high marketing spend is, if the retailer is out of stock, there will be no sales.
Our tool guides retailers' marketing and pricing decisions based on inventory status and real-time inventory adjustments, to protect margins in any scenario and ensure revenue.
Uniquely
Tailored
for Retail
AI/ML backed
Interactive
Cloud hosting
Real-time